Creating a Discount Code for Your App on Google Play Store
Offering discount codes is a great way to promote your app and attract new users. Google Play Store provides a built-in mechanism for creating and managing promotional codes. Here’s how to create one for your app:
Prerequisites
- A Google Play Developer Console account.
- An app published on the Google Play Store.
Creating a Discount Code
1. Navigate to Your App’s Page
- Log in to your Google Play Developer Console.
- Select the app for which you want to create a discount code.
2. Go to the ‘Pricing & Distribution’ Section
- In the left-hand navigation, click on ‘Pricing & Distribution’.
3. Click on the ‘Promotional Codes’ Tab
- Select the ‘Promotional Codes’ tab in the top menu.
4. Click on the ‘Create Promotional Code’ Button
- Click on the blue button labeled ‘Create Promotional Code’.
Code Parameters
Promotional Code Details
- Code: Enter the desired promotional code. It should be unique and easy to remember.
- Description: Add a brief description of the offer, such as “10% discount on first purchase”.
- Start Date & End Date: Set the period for which the code will be valid.
- Number of Redemptions: Specify the maximum number of times the code can be used.
Discount Type
- Percentage Discount: Offer a percentage discount off the app’s price.
- Fixed Price: Sell the app at a fixed price, making it available for a lower price.
Target Users
- All Users: The code can be used by everyone.
- Specific Countries: Restrict the code to specific countries.
- Specific Devices: Target specific device types (e.g., tablets or phones).
Comparison Table
| Parameter | Value |
|---|---|
| Code | YOUR_UNIQUE_CODE |
| Description | 10% discount on your first purchase |
| Start Date | 2024-01-01 |
| End Date | 2024-03-31 |
| Number of Redemptions | 1000 |
| Discount Type | Percentage Discount |
| Discount Amount | 10 |
| Target Users | All Users |
Using the Code
- Users can redeem the code on the Google Play Store app. They need to enter the code during the checkout process.
Example Code
YOUR_UNIQUE_CODE
Important Notes
- Promotional codes can only be used once per user.
- Codes expire after the specified end date.
- You can track the number of times a code has been redeemed in the ‘Promotional Codes’ section.